Loud & Clear: 5 Steps to Say What You Mean and Get What You Want by Karen Berg

Author:Karen Berg
Language: eng
Format: mobi
Publisher: Career Press - A
Published: 2008-05-31T14:00:00+00:00

TIPS FROM THE TRENCHES

Cabot Parsons

Parsons James Brand Architecture

“There’s much less of a mass market than there was even five years ago, which means there is much less of a mass mentality. We don’t actually all have the same background experiences, priorities, and beliefs these days. This makes mindful listening and asking questions a much more effective and productive way to exchange ideas than simply making assertions. The old adage, ‘seek first to understand, then to be understood’ is more relevant today than ever.”

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